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The Intel That Keeps You Ahead.

AI search, lead-generating websites, content flywheels, and AI automations, explained in plain English for ambitious founders.

Fitzgerald Co. Salon's homepage hero, with the salon's wordmark set behind a model

Website & Tech

How three Pinterest images became a magazine-style salon website

How I designed Fitzgerald Co. Salon's custom website: no brief, a Pinterest board, a fashion magazine idea, and built on Next.js to be fast.

1 November 20267 min read
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A person sits alone with a laptop at the edge of a long empty gravel road stretching to a distant horizon, with no one else in sight.

Website & Tech

Your Website Isn't Generating Leads. Here's Why.

A good-looking website and a lead-generating website are not the same thing. Here is what usually gets in the way, and what to change.

13 July 20261 min read
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